![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/a168a1b2-a3fc-413d-aeb5-284c650c1113_rw_1200.jpg?h=437d07519391dff998fb08efd33fe045)
New Identity design for Roxana Parra Sepúlveda.
Aesthetic concept then used and proposed for web implementation.
It is conceptualized as an idea: therapy is a process, a path and the idea was that the logo include it and then apply that concept to images on the website: https://roxanaparra.com/
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/adc3b476-09a8-4f61-a4ac-f7ed2eb464d9_rw_1920.jpg?h=7123a1bbb83fea639f83ccfc960a27f2)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/7c1062c7-00b1-4b52-a2d6-8fe68244d965_rw_1920.jpg?h=291c92715cc9517b209a9c7d137cc4bf)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/b1237e69-ef87-47b8-b422-e053889cf0a2_rw_1920.jpg?h=e559c2f317c7abdae02750721a4c809d)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/02bf77af-d166-4354-83f3-1b8df01f428c_rw_1920.jpg?h=5ffb13a6a99e6484543b84595fbc09e9)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/5425f4c6-eb6a-4943-bde2-23e7aff88f66_rw_1920.jpg?h=70e45b6c236fbfb66af89bf126fde38f)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/c21c6970-d648-445d-a412-3ab4d472c28c_rw_1920.jpg?h=fa47567b9d481d576eab8d7fdeef4222)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/b6c40d0b-8ce7-4318-b11f-49d14df112ce_rw_1920.jpg?h=561d57773a1211d1a67023972bd5de21)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/dbb44e21-5b5c-4135-b071-b1e8b70081ba_rw_1920.jpg?h=497e0c949435b3544ddff7061f024967)
![](https://cdn.myportfolio.com/9ddf1a24102dc515c9b84b7ca9204427/dc09cbed-fa1f-453a-9c54-543b13f4e7e5_rw_1920.jpg?h=2cc9f3bbf0aa9e6b77e3237383490766)